Why now.
The largest wealth transfer in history is underway.
Over 70% of U.S. adults do not have a will. Estate planning is expensive and complex. Families often don't know they are beneficiaries, and probate courts cause costly delays.
Digital legal services are growing fast.
Remote notarization laws are expanding. 14 U.S. states now recognize digital wills and more are following. Younger generations prefer digital tools over traditional attorneys.
Current estate planning is fragmented.
LegalZoom offers templates only. Trust & Will does online wills only. No platform combines digital will + social + estate + asset inventory + insurance + marketplace in one place. DeclareAll does.
The platform extends beyond wills.
Vendor marketplace, social community, Memorial Map, Pet Care Guardian, interactive family tree, beneficiary notifications, secure document vault. We monetize legacy as an ongoing relationship.
Growing ~20% MoM.
Available on iOS + Android. Compounding monthly active users with strong cohort retention driven by the social community layer and marketplace engagement.
| Y1 | Y2 | Y3 | |
|---|---|---|---|
| Active Users | 0.12M | 1.64M | 23.50M |
| Revenue | $2.3 | $28.1 | $346.9 |
| OpEx | $3.8 | $27.8 | $289.0 |
| EBITDA | -$1.5 | $0.3 | $58.0 |
A regulated category, just emerging.
178M U.S. adults without wills — the total addressable market
53M U.S. adults age 32–55, the core target demographic
530K users at 1% penetration — our 5-year target
Competitive landscape
LegalZoom: Templates only | Trust & Will: Online wills only | DeclareAll: Digital Will + Social + Estate + Asset Inventory + Insurance + Afterlife Services + Ancestry Mapping + Marketplace
Four compounding revenue streams.
SaaS recurring base + marketplace fees + insurance commissions + advertising. Each unlocks the next.
Subscription tiers
Freemium model with Smart Tier ($49/mo) and Legend Tier ($199/mo). Drives recurring revenue base.
Marketplace revenue
Legal services marketplace connecting users with estate planning professionals. Take rate on consultations via Stripe Connect.
Funeral insurance
Final expense life insurance integrated into the platform. Adjacent revenue stream unlocked by trust and user data.
Advertising revenue
Secondary revenue (~61% of total starting Year 2) from targeted ads, partnerships, and influencer-driven sales (~30% of acquisitions).
The next 24 months.
EU expansion
eIDAS 2.0 compliance · 5 EU markets · Spanish, French, German, Italian localization.
Bank channel
B2B2C launch with two top-25 U.S. banks. White-label SDK + admin console.
Trust formation
In-app revocable + irrevocable trust setup. Partnership with chartered trust company.
Asia-Pacific
Japan, Singapore, Australia. Cross-border estate handling for global families.
SAFE · $3M
$15M valuation cap with 25% discount. Funds will scale us to 500K+ MAUs, launch marketplace revenue, and establish U.S. market dominance.
Built by operators.
Request our investor pitch deck.
At DeclareAll we believe in transparent, long-term relationships with our investors. Our pitch deck offers a comprehensive view of vision, market, product roadmap, and financials.